About Us


Gracie Creations is a family owned business based in Lake Macquarie, New South Wales, Australia.

Peter Gracie established the business in 2003 after a friend complained that she was unable to obtain a good quality, reasonably priced branding iron for her horses. With an extensive engineering career spanning some 40 years and his initial training as a blacksmith, Peter knew he could create a quality product and enjoyed the challenge of creating individual brands for our customers.

Peter’s son Jeff took over the business in 2014 and has continued to make quality branding irons using the traditional methods handed down by his Father. Jeff has also expanded the business to include the manufacture of detailed machined brands.

We pride ourselves on our workmanship and customer service and aim to bring the most reasonably priced, high quality brands to our customers at all times.

If you have any queries at any time or require a quote for your branding needs, please complete our Contact Form and we will reply to your request as soon as possible.